Make your Message Pop!

There are 5 major components to good advertising or blog copy: (The order of these is essential to success)

  • Command Attention
  • Showcase Benefits of Products/Services
  • Prove the Benefits
  • Persuade People to Embrace the Benefits
  • Call to Action

People don’t like to be sold products or services. But they like it when a problem is going to be solved for them. Even when they didn’t realize they had a problem.

So, when you make a blog or advertisement, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features.

Let’s take a minute to talk about each of these components:

  • Command Attention: This is usually accomplished with the headline. You need an attention-getter that makes people want to know more about your products/services. The best headlines give a vivid portrayal of the benefits or show how a problem can be avoided with your products/services. The headline is the advertisement for the advertisement.
  • Showcase Benefits: You have to showcase the benefits of your products and services and, more importantly, show how they will solve or prevent a problem. They need to know what’s in it for them. Include useful, factual and clear information to show precisely what the benefits are and how they are going to help the customer.
  • Offer Proof: This is where you prove what the advertisement is offering. You need to establish you have a method to deliver. Consider information that establishes credibility and past performance.
  • Persuade: You need to add compelling reasons for your potential customers to purchase your products/services. Use a hard sell approach and create scarcity. This will enact your potential customers to feel like they have to act now. Which leads into the last component.
  • Call to Action: You need to compel your potential customers to DO something. They need to check out your site, sign up for your newsletter, purchase your products, contact you about services…something. Offer a freebie-a booklet, sample, product, bonus, demo, consult, limited time price…the list goes on. There are lots of ways to get potential customers excited about ordering and help them feel like they are getting an amazing deal.

Good advertisements include all of these components and are not complete without any of them. You can sit down and think through any one of these components, then figure out how to best place them together for the most effectiveness. We can help you with this too.

Try our FREE test drive to learn how to put together great advertisements from some of the best in the business.

Learn how to generate all the leads your business can handle and increase your sales…
WITHOUT spending a dime on marketing or advertising.
www.smallbusiness-academy.com

Photo by Drew Beamer on Unsplash

Direct Response or Bust!

Direct response marketing is a marketing that demands a direct response from your potential customers.

This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.

So, what does direct response marketing look like? Well, it comes in many forms, including:

  • Direct mail
  • Print ads
  • Radio and TV ads
  • Coupons or other incentives
  • Telemarketing

Some of the advantages of direct marketing are:

  • A great way to use free time during lulls in business.
  • Productive way to communicate and empower you to create more relationships.
  • Great way to up- and cross-sell to current customers.
  • Low cost way to rustle up new business.
  • Used as leverage to turn small sales into large sales.
  • Supplement your current marketing program.
  • Cost-effective way to reach target markets.
  • Offers measurable results.
  • Reach outside your local area for new business.
  • Increase the effectiveness of your sales force.

These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it.

“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.” – Jay Abraham

Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not. Our FREE test drive can help you put together a great direct response marketing plan and get you on your way to heightened success.

Learn how to generate all the leads your business can handle…
WITHOUT spending a cent on marketing or advertising.
www.smallbusiness-academy.com

Photo by Nong Vang on Unsplash

Learn Using Social Media for Better Results

Are you using Social Media? Did you know that Social Media is a great way to make your business grow? Do you like to learn more about it and be more successful with your business?

Social Media can easily be used to build relationships with your so-called leads and to grow your email list.  Leads are for example your future customers or clients, but also future team-members. The nice thing about using Social Media is, that it is completely free. You only need an account.

I use Social Media a lot. I have my Facebook page which is slowly getting more likes over time. I am a member of multiple Facebook groups to share my knowledge and interact. I use this website and have it linked to my Social Media accounts. I also started to use Instagram recently. Google+ and Twitter are my next step.

Another way how I use Facebook groups is for coaching. Once in a while I have a 30-day coaching event where I help a group of people to get back on track with their business and get going again.

As I said before you can use Social Media and find your leads for free. But if you like to speed things up a bit, you also have another option is, which is advertisement. Facebook has the Facebook Ads Manager to help you create ad’s and find your leads even faster.

But let’s start simple.

How to use social media  isn’t difficult to learn, but it will take some time to learn all the ropes. If you follow the steps of this blueprint I almost can guarantee you, that you will be successful. But that depends on you (and some other things). What I can guarantee you that you will receive soo much training, that not being successful is almost impossible.

Being Extremely Productive…Or Not.

Do you have a problem like that? Being extremely productive?

Being extremely productive isn’t quiet a problem, successful people are extremely productive. They love to work, they love to be busy with  a lot of other things.

I am busy with a lot of things too, but productivity isn’t always one of them. I am slowly changing myself. Pushing myself to do the productive things instead of the un-productive things, but it can be hard sometimes. Changing bad habits isn’t something that will be done overnight.

Personally I think that these bad habit started a long time ago, when I had a job which didn’t really interested me, but I earned a lot with it. The days were long, commute of an hour in the morning and an hour in the evening wasn’t much fun either and at home their wasn’t much more left then taking care of the dogs, making my own diner and sleep.

I tried to change my career, but again choose a career which was nice to do and my income would be great, but it wasn’t my passion. Children, moving 3 times to a different country and giving up what I was doing before didn’t help either.

Now I found what I love to do. What gives me a good feeling inside. I had a lot to learn. It was a long road to go. I still have to change some things about myself to be able to do my work even better. But more important it gives me that good feeling which comes from inside. A feeling to be proud of myself when I helped someone to be successful with their life.

I think they call it PASSION.

If you like to know more, just contact me.

Become an Extraordinary Entrepreneur

Become an extraordinary entrepreneur

Do you think that starting an home-business is easy? Do you think that when you work from home money will come in easily?

Unfortunately both aren’t true. The only part which is easy, is actually starting the business. After that, hard work will be a part of your everyday life, if you really want to be successful.

You also have to be persistent to keep going. And you have to invest. In yourself and in your business.  And it doesn’t matter what you are selling. If you sell your own products, if you sell products from an Direct Sales company, if you sell from an MLM company, if you are an affiliate.

“Fast money” doesn’t exist. Some people earn huge amounts of money right away, but only a very few people manage to do that. Earning enough money to stop with your day job will take time. I know that when you start an home business and you become an entrepreneur, you will be able to earn money and even more then average money.

But to get there you have to change from an average entrepreneur to an extraordinary entrepreneur. 

Most people are average. I am one of them. Why? Because I love the work I do, but I am also not driven to make it an everlasting activity. I like to do a lot of other things too. I am happy the way everything is going now. I help people with their businesses, and that gives me enough satisfaction, gives me a good feeling.

But what if I want more?

To only way to get more is by becoming extraordinary. And when I am ready to make that step, I know I will go for it.

Making that step isn’t easy.

  • You need the right mindset for it.
  • You constantly have to step out of your comfort zone.
  • You have to learn a lot more about Marketing.
  • You constantly have to make decisions what to do next.

Are you ready to become extraordinary??

Read more about it in this article “Seven steps to Become an Extraordinary Entrepreneur”. Then make the decision. 

Rude

I am on Facebook a lot. I have my pages, but I am also a member of a lot of groups with potential leads. Potential leads are all the people who can use my help with bringing their business online, but also people who are looking for new opportunities and people who can just need a lot of help learning  the right way to promote their business.

Today one of these groups showed up on my newsfeed with a video somebody made to promote his business. I admit it was an terrible video, not very attractive (although their were a couple of people who were interested). But on the positive side he made a video.

Unfortunately the first comment was a guy who asked if the poster had bought some cheap course on how to do marketing.

The entire tone made me so angry, so instead of ignoring it I had to reply. I asked him if he was perfect.

His answers after that were again rude and ignorant. He bragged how good he was and that he was “a top professional” in his line of work, that he had earned loads of money and he left his link.

My last response was that a real professional and a good person lift people up and doesn’t bring them down. After that I complete blocked him. I don’t like bullies and certainly not bullies who think they are great. I know he responded again but I don’t wanted to spend one more minute on him.

So is this just a rant? No, I just wanted to show you that being a bully and being rude is a way to run your business, but it isn’t my way of doing business. That’s why I choose to be a part  of Elite Marketing Pro.

First of all they have a great community where everybody helps each other in good and in bad times. Nobody is bad-mouthing anybody and if someone does they are out right away. Everybody is positive and uplifting. Everybody is supporting each other.

And that made me choose for Elite Marketing Pro.

 

Also their training is great. Of course. I can’t deny that. When you buy one of their courses, you receive a lot of extra training and coaching. And yes, of course they will try to sell you an membership, they still are a business. But when you are not interested, you are not interested. No hard feeling.

I certainly can tell you it’s worth to try it out. You can start with an FREE online booth camp and learn a bit how to find good lead/team-members/customers online, and for a small amount you can buy their course Attraction Marketing Formula. Just use this link to try it out.

I never regretted it to become a part of Elite Marketing Pro. I found my place with them. I can only say, what will happen when you take a chance?

Distractions

What do I mean with “Distractions”?

  • Distraction is checking your phone 5 times a day (or more) to see if there is a notification for you at Facebook, Instagram, Twitter or any other social media platform.
  • Distraction is checking your phone 5 times a day to see if you have new mail.
  • Distraction is having the TV turned on because otherwise it’s so quiet in the house.
  • Distraction is also starting to watering the plants because the need water now.
  • Distraction is starting to put away the clutter which was there already 3 hours ago.

So in short distraction is everything you use as an excuse to NOT do the work you were planning to do that day. Or simply it makes it impossible for you to finally finish that one thing, which you are trying to finish for days or maybe even weeks.

I am guilty of it. I procrastinate. Big time!! I am working on a webinar for weeks now and it is still not finished. Every time something else “comes up”. At least I know why. That is a start. And I try to do some other useful things like writing this blog. As an excuse.

But the stupid reason I have (I have to add audio and I hate my own voice) doesn’t go away by doing other things. At one point I have to do it. I have to make that audio if I ever wants to find more clients and earn money. I can’t put it off forever.

An other reason why distraction isn’t good is because it cost you a lot of valuable time. Checking social media isn’t that big of a deal, but 9 out of 10 times it’s not just checking. You look at few posts more, make a comment here and there, like a couple of post, etc. Before you know it half an hour or an hour has past. Waste of time….

There are a couple of things which can make life easier for you.

  • Start with turning off these annoying notifications. Really, you can without them.
  • Go sit in a room where you don’t see the mess, the plants, etc.
  • Leave your phone in another room.
  • Set a timer for instance at an hour. That’s the time you have just for your work. No phone at all.
  • Turn off the TV.
  • And if you really want to save a lot of time: Only check your phone once a day. Just at the end of the day and not more. Really, your friends on Facebook will survive if you like their post only at the end of the day!! The world will still be in one piece if you check your email only once a day.

Try it! See for yourself that you will be way more productive if you end your distractions!!

Response and Follow Up

On regular basis I receive questions for more information. Through this website or through my Facebook page or my advertisements.

“How can you help me to earn a lot of money?”, “Can you help me bring my business online?”,  “Can you help me to be more successful?”,  “What are you offering precisely?”

I love it when people ask all these questions and I try to answer them as good as possible. I know that I get too enthusiastic sometimes and I send a lot of information. But I believe that it is better to send all the information than just half the information.

Unfortunately a lot of times I don’t get any response back. Now I know people are busy and have a lot on their minds. Or they read the email and then forget to respond. Or leave it and like to read it later and forget about it. I do the same.

And that is why following up so important.

I must confess I am terrible at it. I really have to put it in my agenda when I have to follow up and with who. And sometimes I have to send 3 or 4 emails (or more) after the first one to finally get that response. I find that very frustrating, but it is part of becoming successful with your business.

Years ago I was extremely disappointed when somebody didn’t responded after the first email. I didn’t know that following up was so important. My response in my head was “oh, they are not interested in me anymore. They must have find someone else”.

Funny thing is that I always related it to me. I was rejected, not my product.

I learned a lot since. And the most important lesson was that I had to change my mindset and I had to keep on sending out these emails. And so should you!

Why mindset? You have to learn that it is not about you. Most people are not rejecting your or even your product. They are interested in you and your product, otherwise they would not have asked you for information. They just are busy. Or their enthusiasm is a bit less then when they asked you for more info. Or…. There can be a million reasons. Always keep in mind that they are interested in you and your product otherwise they won’t have send you an email.

Keep sending these emails. Even if you have to send out 7 or 10 emails. You will finally get your response. Or they tell you to stop sending your mails. Or they are finally ready to build a relationship with you. Just don’t give up. Send them new information. Send them something interesting they can use. Use your imagination. (But don’t try to sell or spam!!)

Like to learn more about how to write emails? Then follow this link:

My Years of Struggles

Years ago I started using a product which helped me a lot with my headaches and tight neck muscles.

Then I met a Lady who was looking for people who would be interested in selling these products from her company. Little that I knew about MLM, after some research of the product I decided to do it. I knew I would sell a lot. I loved these product and I was sure almost everybody else would love it too. So I bought the starterskit.

Then the disappointment started to kick in.

Suddenly I realized that I wasn’t the only one selling. In 3 days I already discovered 17 other reps on several buy & sell pages only in my small town.

I also discovered most of these reps were spamming all buy&sell pages severely at such an extend that some pages even started to refuse to except their posts.

Some reps were so aggressive that even I started to dislike them. They even started advertising for themselves on their “colleagues” post. Really??

That was my speed coarse MLM and their annoying reps. That was my first big disappointment.

But I tried to keep going. And I asked my up line and this was the advice I received:

  • “Make a list of all the people you know and contact them. Family, friends, your dentist, etc.”.
  • “Talk to everybody you meet. At the grocery store, at the gym, when you get coffee, etc”
  • “Don’t sell the products, share them”
  • “Buy the products and learn what they can do for you”
  • “Invite people for information evenings at your home and go to markets”
  • “Go to seminars to learn more”
  • etc., etc., etc.

Long story short, after spending loads of money on courses, seminars, markets, and the product itself, I didn’t earn a dime.

I tried it all and failed terribly. I managed to sign up a couple of people, but certainly never found these “find 3-who will find 3-who will find 3”-people to give my bank account that enormous boost. I made beautiful (I thought) invitations  for information evenings with no result whatsoever. I went to endless markets. I tried to talk to people but always seemed to miss that right moment to start the conversation. I even had my own Facebook page. Unfortunately most followers were also reps who only reposted my post and placed their name on it (at some point I didn’t even care anymore).

I did something wrong!!

Now I had to figure out what. Slowly through other people I figured some things out, but it still didn’t change a lot. And then…

I found Elite Marketing Pro. And a lot started to change. I bought their coarse, found out they do way more then just selling and then leave you to it, I started to change things and started to earn real money within a month.

And the biggest step I made was going completely online.  

I learned how to find my customers, what I had to change, what options I had. I had a few chats with a real coach. I only saw progress. And that for just an small amount of money.

I don’t know if you like the challenge. I you are ready for a change in your life and business. I can only say: “Take your changes, go for it”.

👉🏻 Follow this link 👈🏻

 

 

Being Lucky

Do you think people are “lucky” when they start to earn money working on-line?

I received an email today from Grant Cardone and this is what he had to say about being lucky in your business:

3 tips to get lucky this morning from the desk of your Uncle G:

#1 Focus on Opportunity

Lucky people see all situations—even problems and complaints—as opportunities. Many people might perceive these situations as unlucky, but you have to see it as an opportunity to progress. Every problem, complaint, and difficult moment is a chance to become successful at what you want to do.

#2 Persist Until You Are Successful

This quality is necessary to make any dream a reality. If you want to increase your chances of getting lucky, you have to keep putting yourself out there until you become lucky. You can’t expect to do something once and get lucky. You have to keep doing it over and over again until you overcome all the odds.

#3 Take Risks

No one gets lucky without taking risks. If you don’t ever put yourself out there, how do you even expect yourself to get lucky? It’s impossible. Put your foot out, step forward, and take the risk to achieve the kind of luck you want to get. Remember, “you miss 100% of the shots you don’t take.”

I totally agree with this. You create your own luck. That’s the only way to be successful.

One way to do it, is by bringing your business on-line. One way to do it is by using information, training and coaching from me and Elite Marketing Pro.

Nice thing is despite the value is 100-th of dollars, it won’t cost you an arm and a leg.

I will bring you your luck together with Attraction Marketing Formula.