A Support Group Can Ensure Your Success. This Is Why …..

It’s natural to strive for solving your problems on your own. Sometimes pride holds you back from asking for help, or it could be embarrassment or fear. Either way, you’ll soon realize that you can solve your problems quicker and more efficiently by joining or developing a support group.  

The Benefits Of A Support Groups:

Support groups have many benefits. Just the venting factor alone can be enough to make support groups worth it. Even if a solution may not exist, just knowing there are others enduring your situation can help you feel at ease.  

A support group can provide many other added benefits: 
    1. Support groups can restore your confidence. With confidence and drive, there will be nothing in between you and your ultimate goals. 
    1. Emotional Release. You may often forget the true importance of an emotional release. When everything is all bottled up inside of you, you can get agitated and your emotions will manifest themselves in unhealthy ways. Support groups give you the important emotional releases that can open you up to a breakthrough. 
    1. Knowledge is power. Support groups give you an amazingly concentrated way of sharing a wealth of knowledge. When you listen to a speaker or counselor, you’re only getting one perspective. When you listen to the members of a support group, you can share real experiences through many different perspectives. 
    1. Being a member of a support group will not only help you find success in the topic of the group, but with general relationships as well. Support groups can be thought of as little samplings of the world at large. When you frequently listen and relate to others, you’ll become a better communicator.

Tips to set goals ….

How To Develop A Strong Support Group:

Developing your own support group is always an option. In fact, all you need is a couple of other people that would like to be a part of the same type of group as yourself.

 You simply need to determine what methods of communication will work best for the group. If it’s best to meet face to face, inquire about times and potential venues to hold your discussion sessions.

Nowadays, online support groups and forums are also an option. This is helpful because you’ll always be able to refer back to the helpful advice and personal reflections from others in the forum. There is also no set time that everyone has to meet. You can simply post or chat with the group when it’s convenient for you.

 How To Find A Good Support Group:

Nowadays with all the social networks, it’s getting easier to get involved with others going through similar experiences. You can search Google for relevant forums or websites, and you can also take a look at Facebook groups and MeetUp.com, too.

 If you’re involved with any type of one-on-one counseling, you can also inquire if there are any group sessions in your local area.

A good support group will strengthen you and help you build your confidence. Find a group that you can identify with and get active.

Or join my group “Motivation Club for Solopreneurs” by using this link.

 

How to Set SMART Goals

One of the best ways to guarantee goal-setting success is to ensure that each of your goals fits the SMART formula.

SMART is an acronym that stands for Specific, Measurable, Attainable, Realistic and Timely. When your goals have these characteristics, you are much likelier to achieve them.

Goal Setting Success

 Setting short term, medium term, and long term goals for yourself is a key to success in your life. If there are things that you want to achieve or ways that you want to grow, set goals. See them as the stepping stones, an important part of getting there.

 Follow this strategy to set SMART goals:
    1. SMART goals are Specific. This means that your goal should be numbers based, or have a specific goal in mind. A smart goal may be “Go from 165 pounds to 155 pounds,” or “Touch my toes without bending my knees.” Both are specific goals without any vague phrasing left open to interpretation. 

      • The more specific your goals are, the clearer it will be when you finally achieve them.
      • Break your large goals into smaller short-term and medium-term goals. Each smaller goal phrased just as specifically in order for them to be attainable and achievable.
    2. SMART goals are Measurable. This is another reason why smart goals are numbers based. To know whether or not you achieved a goal, you must be able to measure your progress. SMART goals are goals that you can track and measure that have a clear end or point of attainment.

      • Being able to measure your progress is really important in goal setting and goal achievement. It helps you determine whether or not you’re moving in the right direction. It helps to clearly track and measure both positive and negative progress along the way.
    3. SMART goals are Attainable. Smart goals are goals that you can actually attain. They’re not extremely farfetched goals like “Lose 100 pounds in 90 days,” because if there’s no way to achieve the goal, why set it? SMART goals are goals that you’re physically and mentally capable of achieving.
    4. SMART goals are Realistic. SMART goals are not only attainable, but they are realistically attainable. They are a combination between a specific achievement that you can reach and a time frame that realistically coordinates with that achievement.

      • For that reason, a SMART goal would be “Lose 10 pounds in 90 days,” for a healthy weight loss of 3 to 4 pounds per month, rather than “Lose 10 pounds this week.”
    5. SMART goals are Timely. Smart goals have time frames, and realistic ones at that. When you put a realistic time frame on your goal, it gives you something to work for. To simply “Lose 10 pounds,” without a time frame lacks motivation. “Lose 10 pounds by my birthday” has a realistic time frame that gives you something to work for and a date for completion.
Bottom Line

Setting SMART goals is the best way to guarantee success at setting and achieving goals for what you want in life. By setting goals that are specific, measurable, attainable, realistic, and timely, you can and will achieve the success you deserve!

I have as examples “loosing weight”, because that is something almost everybody can relate too. But to help your business start and grow they are extremely important too.

If you like to talk to see what we can do for you, just make an complimentary appointment by following this link. 

To your success, Baudina

It’s a New Year and a New You – How to Keep Your New Year’s Resolutions

It's A New Year and A New You - How To Keep Your New Years Resolution
Do you struggle to keep your New Year’s resolutions?

More than likely, the excitement of starting a New Year wanes away and you find yourself back into your old routines.

With proper motivation and the will to change, you can be the exception to this trend. The trick is to turn your optimism for the New Year into concrete actions. Once you start a routine, it becomes easier to follow through.

Whether you’re making multiple resolutions or wanting to work towards one bigger goal, be sure to pick something that’s achievable within the years’ time frame.

 -1- Set Achievable and Clear Goals

Strive for making your goals achievable so you don’t set yourself up for future failure. For example, let’s say your goal is to lose weight. Determine where you stand currently, and then give yourself a goal that can be achieved following the 1-2 pounds per week guideline.

You’ll also benefit from making clear goals. Rather than saying that you want to be thinner, say how many pounds you’d like to lose. Then define the “how” as well. Are you going to follow a specific diet? How are you going to cut calories? Are you going to start a moderate exercise routine? How often?

With a clear, achievable goal and a set plan of tasks you know you can complete, you virtually guarantee your success! You know exactly what you want and how you’re going to get there. All you need to do now is take action.

 -2- Take Action

Taking action is usually where people tend to run into some trouble. It’s easy to get pumped up about an idea, but when it comes down to executing your plan, you might be tempted to fall short.

In this situation, you only need to muster up the energy to start. Tell yourself that you’re going to stick to your new plan for one week and then evaluate how it went. On the other hand, if you take everything in all at once, you’ll be less likely to begin in the first place. If it looks overwhelming, just focus on the short term.

 -3- Form a Routine

The reason you want to take baby steps at first is because once you form a new routine, it’s actually easy to hold yourself to it. Some say that it takes as little as two weeks to get a new routine engrained in your brain.

For example, in the weight loss scenario, starting an exercise routine can be especially grueling if you’re out of shape. The first two days can leave you tired, sore, and weak. That doesn’t sound like fun at all! However, those first two days are the worst you’ll endure. After your routine is built, you may find that you look forward to your exercise sessions.

 -4- Reward Yourself

Reward yourself often for your excellent efforts because you deserve it for working hard to change yourself for the better. You don’t need to wait until the end of the year to treat yourself.

Break up your goals into smaller pieces and every time you achieve a milestone, give yourself something that you enjoy. It could be an item you’ve been wanting or maybe a night out on the town.

 Rewarding yourself for a job well done motivates you to keep going!

-5- Do It Again!

 

After your first successful year of bettering yourself through New Year’s resolutions, you can then repeat the process and work on another aspect of your life. Before you know it, you’ll be a perfectly happy and healthy person because of your awareness, perseverance, and hard work!

Baudina

P.S. Because I hate to see any  business owners struggling, I decided to offer my services for reasonable prices. The only thing I ask is dedication and commitment.

Like to know more? Contact me for an complementary chat.

Your Market Dominating Position (Part 1) – Introduction

A Market Dominating Position – Introduction.

Most businesses become established, because of a market demand for their product or service. Many build their business by serving that demand and enjoy growing profit. And without putting much effort into long term planning or marketing.

But questions arise about how long this kind of success will last…

    • What happens when that demand slows or stops?
    • What happens when the competition sets up shop with a new and improved version of your product down the road?
    • How do you keep your offering fresh?

The answer is simple. While growing and maintaining your client base, innovate your business.  Also offer extraordinary value by creating a Market Dominating Position.

Consider this, every choice a customer makes when buying a product or service, represents a point of differentiation between one company and their competitors. These differences, weather subtitle or distinct, determine which customers will buy what you sell.

I will give you an example. Consider the well documented case of Domino Pizza. Why did Dominos become a billion-dollar behemoth in an overcrowded market in a just a few years?

    • Did Dominos make the best pizza?
    • Did they offer comfortable in-house dining?
    • Did they offer the largest selection on their menu?

The answer to all these questions is “No”.

They did pretty much offer the same pizza as all their competitors. They dominated by adopting and implementing one major strategy. They created a market dominating position in an area with lots of colleges, which was fast hot pizza, targeted specifically for hungry college kids.

Is “Price” the answer to differentiate yourself from the competition?

Ask yourself what makes your business different from your competitors as perceived by your targeted prospects and customers? For most businesses that answer: “Price”.

Many years ago, Nike offered the top selling Air Jordan 3 for $150 a pair. At the exact same time Target sold an exact same and excellent imitation of the Air Jordan for around $40. But Nike outsold them 10 to one.

Starbucks is a popular place to buy coffee in many parts of the world. Their prices aren’t low. According to the latest data their typical customer spends four times more than they would at their competitors.

Obviously low price isn’t the driving force here. So, what is?

The answer? These companies stake out a specific and targeted Market Dominating Position.

Nike focused their position around being the best athlete, being hip and in style, along with the perception of quality.

Starbucks focused on delicious hand-crafted beverages, which they claimed is the secret to making life better.

When you create your own Market Dominating Position, you will consistently get business and individuals to choose your business over your competitors.

What exactly is a Market Dominating Position?

You can define it as “ Any valued-added customer perceived benefit, or a combination of benefits, that differentiates you from competitors and does so in a strong enough manner that it makes your business the logic choice in the minds of your prospects and customers”.

Some people also know it as USP (Unique Selling Proposition).

I will give you an example: A dry cleaner that offers pick-up and delivery would be the only logical choice for any prospect or customer that values convenience. This simple distinction represents a market dominating position.

Another example of added value would be a gift shop owner, that offers complementary gift wrapping with every purchase.

The key to create added value.

Prospects and customers don’t buy based on price. They buy based on the value they receive for the price they pay. Creating added value is a market or customer relation strategy that can take the form of a product or service that is added to your original offer for free or as a part of a discounted package.

Like all the elements in your marketing toolkit, this is designed to attract new customers and retain existing ones.

If you don’t revisit the value of your offer than overtime your customers will be drawn to a competitor who consistently innovates their business, so they offer exceptional value that you don’t. Ultimately your customers will demand additional value for them to remain loyal and they are the keystones for your business growth.

Everyone can add value to their business. And adding value doesn’t have to blow your marketing budget or take off hours of your time. There are many ways to enhance your business.

The key to adding value.

The key to adding value for a customer is providing a feeling of being appreciated and that their needs will be taken care off. Example are:

    • Determining what your customers and target market perceive as valuable. You must understand their needs, wants, troubles and inconveniences in order to entice them with solutions through added value products or services.
    • Adding values will also add to your profits, but you don’t focus on generally helping your clients, you will have a difficult time attracting them.
    • Another example to add value works for both products and service-based businesses.
      • If you offer a service like hair styling, try treating your customers by offering them a latte while they wait.
      • Complementary shampoo samples or a free conditioning treatment with every sixth visit.
      • If you sell a product, consider offering convenient services like free shipping or delivery to make the customers experience a seamless one.

Watch the short video “Introduction to a Marketing Dominating Position”.

This video is a part of our first video in a serie of 2. Both videos and the workbooks which go with them, are available. Follow the link ……

Market Dominating Position (Part 2) – Differentiation

Market Dominating Position – Differentiation

More about what your Market Dominating Position is, is discussed in the previous blogpost “A Market Dominating Position (Part 1 ) – Introduction”

How to differentiate your business from your competitors.

There is a 5-step process to use to set  your business aside from your competitors by creating a Market Dominating Position (Or Unique Selling Point). The 5  steps are:

    1. Find your Strategic Position in the market.
    2. Determine your Primary Market Dominating Position.
    3. Establish your Supporting Business Model.
    4. Create your Market Dominating Position Statement or Elevator Pitch.

Let’s get over them one by one.

  1. Find your Strategic Position in the market.

What specific niche market or segment of the marketplace should your business focus on?

Finding your niche involves combining the skills your business has with the unmet needs of your targeted prospects. And then design your product or service to fulfill those needs.

Examples are:

        • Domino’s Pizza strategic position was fast hot pizza for hungry college kids.
        • Starbucks delicious handcrafted beverages that makes life better.
  1. Determine your Primary Market Dominating Position.

This is the most important step.  This step separates you from your competitors.

For example: Domino’s Pizza claimed it could deliver its pizza in 30 minutes or less or they would give it to you for free. This was the primary advantage that met the needs of their newly defined position. Hungry college kids that wanted food fast.

  1. Establish your Supporting Business Model.

To establish your Supporting Business Model, you must ask yourself the following questions:

    • How will you specifically deliver what your Strategic Position and Primary Market Dominating Position promises?
    • What changes, if any, do you need to consider making to your business, to ensure you deliver constantly on your position and your promise?

For Example: Domino’s Pizza build a supporting business model that enabled them to consistently provide their promised primary advantage, which was fresh hot pizza delivered within 30 minutes.

To make good on that promise every time, they were forced to create a supporting business model where they build low cost, plain vanilla stores, strategically located near college campuses.

And since these college kids weren’t the most reliable workers on the planet, they were forced to hire additional delivery staff and have additional drivers on standby basis.

Together these innovations allowed Domino’s Pizza to consistently meet and often exceed their Primary Dominating Position. And that is what you should aim for too.

  1. Determine your Secondary Market Dominating Position.

Your Second Market Dominating Position will provide you with additional competitive advantages.

The question here is, what  does your business offer that your customers will perceive as being different from your competition?

Back to our example again: Domino’s Pizza secondary benefits might include special prizing, assorted sizes, a much broader selection of toppings or additional menu items.

  1. Create your Market Dominating Position Statement or Elevator Pitch.

An Elevator Pitch is a simple statement that you can create by combining all the previous steps.

A statement like that helps you to say, without any doubt, how you are different from your competitors.

This statement shows your leads and customers/clients, why they should buy from you and not from your competitors.

Example: Domino’s Pizzas Market Dominating Position is neatly summed up in their slogan “Fresh hot pizza delivered in 30 minutes or less or its free”

Now you need to define your Market Dominating Position and then we can help you to create a powerful and compelling elevator pitch that will show your value to your marketplace.

I will discuss more about your Market Domination Position in the following blogposts.

Watch the video “Introduction to a Marketing Dominating Position”


This video is a part of our first video in a serie of 2. Both videos and the workbooks which go with them are available. Follow the link ……

 

The Resources We Provide!

Our E-Learning Marketing System is the largest collection of online resources for small business owners ever created.

Our resources help you dominate your market.

What’s This All About?

Quick Start Program:
The true measure of success for any program is its ability to produce immediate revenue and profit.

  • Our Quick Start Program walks you step-by-step through our proven 5 Step Profit Formula… and then teaches you the basic fundamentals you MUST have in place to instantly maximize your revenue and your profits.
  • Our Quick Start Program is specifically designed to help you learn the revenue-generating secrets that will enable you to out-market and out-sell your competition.
  • We’ll teach you the latest state-of-the-art marketing strategies and tactics, including how to create your very own market dominating position that will instantly separate your business from the competition.
  • We’ll provide you with all the marketing tools, advertising, sales letters, templates and resources you’ll need to generate all the leads, customers and revenue your business can handle.

How would you like a simple, proven and tested way you can double your profits with little time, effort or expense on your part?

What if we gave you our formula for success plus over $1 million dollars worth of done-for-you marketing and advertising collateral that will provide massive exponential growth for your company… starting immediately?

If you ask any small business owner what they need more than anything in their business, you get the same two answers every time… more clients and more revenue.

Our E-Learning Marketing System is designed to help you generate more leads, attract more clients and make more money than you’ve ever made before in your business.

“The same wall that protects you… STOPS you!”
“No longer confuse being busy…with being SUCCESSFUL”

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We walk you through our proven and tested “5 Step Profit Formula” where we show you the exact strategies and tactics we use to increase our leads, conversions, number of transactions, sales price and net profits.

We then teach you how we “systemize” our sales processes… document them from start to finish and then “franchise our business and marketing” by licensing our proven process to others in our industry.

“After my one month trial I soon realized the missed opportunity in my past clients and immediately implemented a follow up program I duplicated using the online system. That program alone helped me generate a $1 million contract. I’ve worked one to one with the likes of Arnold Palmer and many of the greats of golf… this system is a GREAT online marketing coach! …Helped Me Generate A $1 Million Contract!

Sean Boake – SPB Contracting

There are a few ways we help you do this:

  1. Our entire library of proven and tested marketing strategies, advertising and tactics that will position your business light years ahead of your competition.
  2. You will discover how to market your business on Google, driving leads straight into your inbox so you wake up to new business each morning.
  3. Create your own ads and marketing collateral using our state-of-the-art and dummy proof marketing templates and done-for-you ads and scripts.
  4. Instantly build your own revenue-generating website
  5. Access to 150 hours of our world-class instructional training videos on every business related topic imaginable including both offline and online marketing.
  6. Learn how to build a million dollar business using our 52 week E-Learning Internet Marketing and Business Growth Program.
  7. Our seven day four video series will show you how to generate all the leads your business can handle… without spending a cent on marketing or advertising.
  8. A complete diagnostic that analyzes the strengths, weaknesses and opportunities available for your business.
  9. 24/7 access to your step-by-step roadmap to guide you through the entire E-Learning Program.

Curious How this all can help you???

Make an appointment to chat. It’s FREE 🙂

When coaching-offers are “cheap”

Do you think business coach’s should ask at least $1K? Do you think when coaching is offered for less, which makes it affordable for you, it is probably useless and a waste of money?

If this is you, but you are in desperate need of a coach, then let this assumption go. For you and your business. Just because you can not do everything by yourself when you are new to the “running a business”. You may need help!

Read further why……

Let me tell you something about how I see it.

First of all a lower price doesn’t mean cheap or fake or worthless. People who say this about coaches who offer their services for less then $1K, are maybe “overpriced” coaches who see it as a treat or they are “old fashioned” coaches or business owners who are paying a lot of money for their coach. Btw, I am absolutely not saying that these coaches don’t deliver what they are payed for. They probably just earn their money by only offering one-on-one coaching. Nothing wrong with that.

So how can good coaches offer these lower prices?

Welcome to the 21-the century where computers, internet and programs like Zoom are common. Where a lot of coaches (especially nowadays with the COVID epidemic) found out that they are able to offer their services by using these options so they can give you a lower price, but still earning more.

How? Simple. Group-coaching.

The advances of group-coaching are enormously. For instance:

  • For the coach, they can help multiple business owners at the same time by answering the same question once.
  • They save a lot of money and time by going online instead of driving around from one client to another.
  • For the business owners, they hear about resolving problems they didn’t think about yet.
  • Also being a part of a group makes you more motivated to keep going, to do the right things, to not procrastinate.

At least, that is how I do it.

That is why I would like to see you becoming a part of my group.

I want to help the group of business owners like you.

  • The business owners who are not able to hire an expensive business coach.
  • Who are of no interest for these expensive coaches, just because of their lack of money.
  • Who are passionate about their product, but are not entirely clear how to do their business (but they try!!).
  • Who work hard, without seeing much of results. 

And last but not least ….. who don’t mind to be part of a group of people, all with the same goal: Become successful in their business.

Like to learn more about my program? Or like to see where you are now and where you can approve your business? Make an complimentary appointment and block off 45 minutes.

Baudina

Why Do Businesses Fail In The First Year…

An extremely high percentage of business owners give up their dreams of having their own, successful, business within a year after they started. Some manage to keep on struggling till at least 5 years, but eventually these struggling owners throw in the towel too.

There are a lot of reasons why, but what I am surprised about is that the reason isn’t always about the money. There are an entire list of reason. You are probably struggling with one or more of them.

Like overwhelm. “I have so many things to do, I don’t know where to start.”

Or fear, which results in not getting out there or not enough. “I look terrible, I am not making a video”. Or “I got a terrible review. I hate that”

Or imposter syndrome. “There are so many people out there who are way better than I am. That’s the reason why I can’t find clients”.

And these are only 3 of many.

What are you struggling with??

Comment below.

How can you prevent all of this?

You can’t. Simple as that. You will certainly run into them. All of them.

What is more important is how you handle them. How you overcome them. How you overcome your fear. How you get rid of your overwhelm.

So the question is more, what do you do to get over all these temporarily problems? Yes, temporarily, because if you let them become permanently you certainly can give up your business right away.

1. Start with your Mission and your Vision.

These two are extremely important. They show you every day why you are doing what you do and where you want to end. What your goals are.

I like to say, read them every morning, so you are motivated to keep going.

My mission is to help as many entrepreneurs as possible to get a successful business, to earn enough money to create at least a reasonable life for themselves and their family. Just so that they don’t need to go back to their old job. And that they have a legacy to leave behind for their children or be able to sell their business and create an good retirement fund.

I see myself teaching a group of people, discussing a weekly topic and helping to implement them into their business. I see my clients grow and happy to be part of this group.

This keeps me going when I start doubting myself.

2. Create an end goal and focus for a month or a week.

Work towards an end goal, which you need to finish at the end of the month. Or week if it is a small goal.

Don’t make it easy for yourself by creating an easy goal and use the entire month to finish it. You won’t help yourself or your business when you do that.

Cut this goal in small steps. Every week you finish 1 to 3 steps. Not more! And it won’t be a disaster if you can’t finish them all. You can only do as much as you can do.

Every day you make a to-do list of what you have to do to complete that week’s task.

And you also make an not-to-do list. Yes, you read it right. A NOT-to-do list. This will prevent that you get sidetracked by doing minor things you don’t need to do and which only takes time away from the important stuff.

Focus on this one goal for one month to create an habit.

Examples are:

  • Write a blog post once a week and create a post for your social media platforms 3 times that week, all referring and linked to that post.
  • Do a live video about your business 3 times a week. Give them some information about how your product helped a customer or how a customers loved your cookies. Tell a story. Something funny what happened to you. It doesn’t even have to be about your business. By doing video’s your customers learn to know you, who you are as a person. People buy sooner from someone they know, then from a complete stranger with the same product.
  • Create a newsletter.
  • Set up follow-up emails, 2 emails every week, which you can send out when someone became a customer.

3. Get help.

Almost all the business owners who just started their business are trying to do everything by their selves. Yes, I am guilty too. Nobody is perfect.

I created my own website, created my webinars, created courses, set up emails, created all my social media posts. the list went on and on. And everything together took me away from building my list and getting clients.

My general comment was “I don’t have the money to have some one else do it” Sounds familiar??

Funny thing is, if you spend a small amount of money to hire some one to take care of your email a few hours a week, you have these few hours extra time. And I bet that your time will bring in way more money.

For example if you pay a virtual assistant $20 a hour and you use her for 5 hours a week, it will cost you one hundred bucks. If you can use these 5 hours to bring in a new client and you can sell this client your product or service for $200, isn’t that worth the payment of this v.a.?

And it would probably saves you a lot of time and frustration too, because you don’t have always the expertise they have. So they can do twice as much as you can do in the same time!!

4. Get an coach

I know. I am only saying this because I am a coach. But no, that’s not the reason.

A coach can come in all forms and disciplines. Google “coach” and there is an endless list of different kind of coaches, all focused on their own small discipline. Life coach. Sport coach. Success coach. Yes, business coach.

But a coach can also be a good friend. Or your spouse. Or a complete stranger who is part of the same club as you are. A coach can be free. A coach can be payed for.

Most important is that this coach keeps you accountable. Keeps you motivated. Keeps you going. Pushes you when you need to be pushed. Helps you through the tough times when you need that help.

What do I do?

I don’t really see myself as a coach. I see myself as a teacher. I always loved to teach.

And love to help others to stay focused and motivated.

More like the high school teacher, then a modern day business coach. End goal is probably the same though.

I also follow my own e-learning program to help entrepreneurs to build their business step by step. To see them and their business grow and become successful. That make this e-learning special. You are kind of in the classroom and you have an assignment every week.

Baudina

I hope this blog post was useful. Although I only touched the tip of the iceberg, I hope it helps you to start change yourself and your business a little bit for the good. If you are interest in more information about my program just follow this link.

If you like to chat a bit about your business, you can use the messenger or email (I will respond as soon as possible) or my contact form or even make an appointment for a short chat by following this link.

Hope to hear from you soon!!

Website or LandingPage

Website or Landing Page

Do you have a website? And do you know for sure how many leads your website generates every month? Do you know for sure how many sales your website produces every month?

Most business owners have no idea.

Can I show you why your website isn’t generating leads or closing sales for you? In fact, would you like for me giving you the key to successful marketing?

You must be able to enter the conversation which is taking place in the minds of your prospects. Or another way to look at it is, you must be able to address the number one question on your prospect’s mind at just the right time. So, how do you do this?

It is actually quite simple, when you know and understand the fundamentals of marketing.

The conversation that is taking place in every prospect’s mind revolves around 2 major points:

  1. There is a problem they have and they don’t want
  2. There is a result they want but don’t have.

Now believe it or not, there is actually a marketing formula we follow that takes these 2 points into account and spits out a message so powerful and compelling, it practically forces your prospects to buy what you sell.

It’s called the Conversion Equation and it looks like this:

  • Interrupt
  • Engage
  • Educate
  • Offer

Interrupt.

The Interrupt is your headline, which means it’s the first someone sees when they visit your website, read any of your marketing collaterals or hear you speak.

When someone ask what you do, it’s the first words out of your mouth. That’s your headline. And it must address the problem your prospects have that they don’t want.

Engage.

The Engage is your sub headline, which is the second thing your prospects see or hear. It must address the result your prospects want but doesn’t have.

The educate is the information you provide, either verbally or in writing, that presents evidence to your prospects that you and your product or service are superior in every way to your competition.

Unfortunately, most businesses aren’t different from their competitors. And that is why you must innovate your business to create what we refer to as a marketing dominating position.

You must make your business unique. It must stand out from the crowd. It must make your prospects say to themselves that they would be absolutely idiots to buy from anyone else but you, regardless of price.

Offer.

And finally, the Offer. You must create a compelling offer, that makes it so irresistible your prospects can’t turn it down.

But here is another critically fundamental of marketing. Because of the saturation of marketing messaging these days, most prospects have become numb to most marketing.

Following our Conversion Equation can dramatically overcome this.

But even with this powerful tool in place, it will still take multiple touchpoints, before your prospects will buy what you sell.

For most businesses today it takes anywhere between 20 to more than 100 touchpoints, before a prospect makes their buying decision.

Following the Conversion Equation reduces the touchpoints to somewhere between 5 to 12 points per contact.

But here is the key. Most businesses don’t follow up with their prospects at all. And this provides a huge window of opportunity for any business that does follow up, to position them selves as the dominant force in their industry.

But, in order to have the opportunity to get your message in front of your prospects 5 to 12 times, you must find a way to collect their contact information.

And that is the purpose of your offer.

Most businesses offer something that only appeals to prospects we call “Now Buyers”, prospects ready to make an immediate purchase.

Unfortunately, “Now Buyers” make up less than 1% of the total number of prospects that are in the market to buy what you sell.

These businesses typically offer prospects a free consultation,  a discount, a coupon, a free assessment, a complimentary quote or the biggest mistake of all “Call Us”.

For most businesses, all of their marketing material, their website, their business card, all list their phone number as their sole offer and that only appeals to that 1% of now buyers. The remaining 99% of viable prospects are investigating and gathering information about what you sell.

They are searching for information, because they want to determine who is offering the best value. You see, prospects don’t shop price, they shop value. The only reason prospects consider price, is that most businesses don’t give them any other value proposition to consider, except price.

Remember what I said a moment ago about making your business unique?

Creating a Marketing Dominating Position.

Most businesses don’t do that. And since they, and all their competitors, look exactly the same, prospects are forced to shop price.

When your offer is to “Call Me”, it basically says “Let Me Sell You” to your prospects.

We are so used to getting nonstop sales pitches these days that we resist to call anyone, with all the fiber in our being. Most people these days won’t answer the phone unless they recognize the caller id.

This type of offers is called an incentive offer. An incentive offers only working for incentive offers, emergency situation and impulse purchases. And remember, most prospects don’t buy until they are exposed to your messaging somewhere between 5 to 12 times. If you tell prospect to call you, then most won’t.

Educate.

How can you keep marketing to them?

Obviously, you can’t. The secret to effective marketing is to offer what most prospects truly want…. Information.

This is the reason why a squeeze page is so critical. The only thing you provide is a chance to get more useful information. The offer is zero risk to a prospect. And to offer them something they truly want: A solution to their problem.

They can receive it by simply providing their name and email address without having to speak to anyone or being subjective to any type of sales pitch.

On a squeeze page there are no navigation buttons on the page to distract the prospect. In fact, there is only one action they can take. Enter their contact information. Otherwise they have to close the page completely and if they do, that is when we can redirect them to the main website, to see if there is something else that might grab their attention.

The information you provide through a squeeze page proves you are an authority in your field. And you may be the only one providing an education to your prospects.

The more the customers understand every dimension of your business and what you offer, the more comfortable they would feel when they cross that logical or emotional bridge to make their purchase.

Education increases trust and a greater perception of value. With increased value comes the ability to gain market share and take the lead over your competition.

The final question we need to ask is, what is the impact of having a squeeze page? What is possible?

One website owner was getting a 0.76% conversion rate on his website. That means that for every 1000 visitors he had between 7and 8 people buy from him. That is a standard conversion rate across the board. When he got his squeeze page, his conversion rate rocketed to 38%, 380 customers.

You may not achieve this epic result, but here is the beauty of what a squeeze page can do for you.

If you only increase your conversion rate from 1% to 2%, your business would literally double This is entirely possible with the right messaging. You state a problem people have, but don’t want. And you state the result they want but don’t yet have. 

Normally we look at a simple 5% in a business, but in this case that would be a tremendous disservice to the actual impact that you realize. Even the 10% we use is a grossly, but we realize if we use a higher number it becomes unbelievable to people. So it is best to keep our number lower so they know it is easily achievable. In this case  a 10% increase provides an overall profit impact of 25%. And an additional profit of $50000. There is typically very little cost involved when creating a squeeze page and implanting the conversion equation. This is an excellent way for any business to immediately increase both revenue and profits.

I am here for your success.

Baudina

P.S. Like to learn FOR FREE 10 Tactics to accelerate your profits? Follow this link for more information..<10 Tactics in 10 Days>..

P.S. These marketing tactic is one of many, which will be available for you if you become a member of our E-Learning System.

We also provide you with a 52-weekly program where you will receive one video and one e-class each week to bring your business to an even higher level than you are now. Without spending much more money. AND without spending a lot more time.

But there is way more. One of the many extra’s is that you also have access to an entire library filled with marketing solutions, which you can use and tweak without any extra costs.

Like to know more…Follow the link to receive a short video with all you will get when you become an member.

And….

If you have any questions, you can message me personally at Baudina@SuccessWithoutBS.com

Follow Up by Using Drip Campaigns

Follow Up

When a prospect doesn’t buy what you sell, how many times do you follow up with them?

Most small business owners focus primarily on generating leads. But remember that, on average, less than 1% of prospects are Now-Buyers.

From all the leads 99% are not ready to purchase that day, but many of them will buy some time in the future. If you continue by nurture them by staying in touch with them on an ongoing basis. Unfortunately, the fast majority of small business owners rarely, if ever, follow up with their prospect after their initial contact with them.

So why is that important?

Listen to this very carefully. Of all sales 80% or more occur between the 5th and the 12th point of contact, between the business and the prospect. 80%!

If you give up after 1 or 2 attempts, then what you are selling must not be very important. Even if you are selling through the internet, leaving the follow up process to the individually skills and moods of your staff, will prevent you of ever been on top of your market.

Are you starting to see an opportunity her?

This is where you need to implement a drip campaign and a follow up sequence.

A drip campaign automatically delivers a form of communication to customers or prospects, on a predetermined and scheduled basis.  

Here is the key to your success on this.

Through out all your communication, don’t try to sell.

Instead inform and educate.

Teach or offer your prospect something valuable every single time. That way even if they are not ready to buy what you are offering, they look forward to your contact, because you are giving them something of value, versus spamming them.

Let’s see how this works for an actual business:

A child psychologist generated 300 leads per month through his website. Of those leads 60 opted-in for his informational offer.

And of those who did, 6 of those 60 became patients of his. That meant that 54 prospects did not buy his services.

Those 54 are the prospects that now entered the doctors Drip Campaign.

Out of those 54 prospects an additional 2 of them typically bought within in the next 30 days. This is a pattern which continued month after month. Every month 54 new prospects go into the top of the doctor’s funnel and 2 additional sales per 54 prospects continues to deliver from the bottom of the funnel.

Here is what the numbers looked like over the first year.

The doctor generated approximately 3600 leads which lead to just over 700 new prospects. From the 700 prospects he got 72 new clients immediately, due to his squeeze page. Then the doctor produced 24 new clients through his drip campaign.

That nearly doubled his profits. And that is just in the first year.

Now let’s calculate how this strategy will conservatively impact your business.

Remember 80 % of the sales take place only after 5 or more contacts. And it is doubtful that any of your competitors are doing anything like this what’s so ever.

Therefor you can logically expect to see a dramatic increase in both sales and revenue.

How ever for the purpose of today’s exercise, lets stay extremely conservative and calculate just an 5 % conversion rate for your drip campaign. That is an ultra conservative estimate that a drip campaign can easily produce for your business over the next 12 months. And that conservative amount can easily double each year.  Year after Year. For as long as you keep your drip campaign in place.

You see that a simple 5% gross revenue could actually mean a 12.5% increase in profits?

As you can see from our business example there is typically no cost involved when implementing a drip campaign.

This is an excellent way for any business to immediately increase both revenue and profit.

-o-o-o-o-o-o-o-o-o-o-o-o-o-o-o-o-o-o-o-o-o-o-o-o-o-o-o-

Now let’s get you started right now by implementing this tactic:

  •  Start following up with your leads.
  • Start your drip campaign. Create emails with useful information which you send out every week, every month, whatever works for you. Most important is that you stay in touch with your leads. Even a postcard can work.
  •  Do you have an email list with leads? Start sending emails which inform and educate. Try not to sell!
  • Place every new lead in this drip campaign.

I am here for your success.

Baudina

P.S. Like to learn FOR FREE 10 Tactics to accelerate your profits? Follow this link for more information..<10 Tactics in 10 Days>..

P.S. These marketing tactic is one of many, which will be available for you if you become a member of our E-Learning System.

We also provide you with a 52-weekly program where you will receive one video and one e-class each week to bring your business to an even higher level than you are now. Without spending much more money. AND without spending a lot more time.

But there is way more. One of the many extra’s is that you also have access to an entire library filled with marketing solutions, which you can use and tweak without any extra costs.

Like to know more…Follow the link to receive a short video with all you will get when you become an member.

And….

If you have any questions, you can message me personally at Baudina@SuccessWithoutBS.com