Do you have a website? And do you know for sure how many leads your website generates every month? Do you know for sure how many sales your website produces every month?

Most business owners have no idea.

Can I show you why your website isn’t generating leads or closing sales for you? In fact, would you like for me giving you the key to successful marketing?

You must be able to enter the conversation which is taking place in the minds of your prospects. Or another way to look at it is, you must be able to address the number one question on your prospect’s mind at just the right time. So, how do you do this?

It is actually quite simple, when you know and understand the fundamentals of marketing.

The conversation that is taking place in every prospect’s mind revolves around 2 major points:

1. There is a problem they have and they don’t want
2. There is a result they want but don’t have.

Now believe it or not, there is actually a marketing formula we follow that takes these 2 points into account and spits out a message so powerful and compelling, it practically forces your prospects to buy what you sell.

It’s called the Conversion Equation and it looks like this:

• Interrupt
• Engage
• Educate
• Offer

Interrupt.

The Interrupt is your headline, which means it’s the first someone sees when they visit your website, read any of your marketing collaterals or hear you speak.

When someone ask what you do, it’s the first words out of your mouth. That’s your headline. And it must address the problem your prospects have that they don’t want.

Engage.

The Engage is your sub headline, which is the second thing your prospects see or hear. It must address the result your prospects want but doesn’t have.

The educate is the information you provide, either verbally or in writing, that presents evidence to your prospects that you and your product or service are superior in every way to your competition.

Unfortunately, most businesses aren’t different from their competitors. And that is why you must innovate your business to create what we refer to as a marketing dominating position.

You must make your business unique. It must stand out from the crowd. It must make your prospects say to themselves that they would be absolutely idiots to buy from anyone else but you, regardless of price.

Offer.

And finally, the Offer. You must create a compelling offer, that makes it so irresistible your prospects can’t turn it down.

But here is another critically fundamental of marketing. Because of the saturation of marketing messaging these days, most prospects have become numb to most marketing.

Following our Conversion Equation can dramatically overcome this.

But even with this powerful tool in place, it will still take multiple touchpoints, before your prospects will buy what you sell.

For most businesses today it takes anywhere between 20 to more than 100 touchpoints, before a prospect makes their buying decision.

Following the Conversion Equation reduces the touchpoints to somewhere between 5 to 12 points per contact.

But here is the key. Most businesses don’t follow up with their prospects at all. And this provides a huge window of opportunity for any business that does follow up, to position them selves as the dominant force in their industry.

But, in order to have the opportunity to get your message in front of your prospects 5 to 12 times, you must find a way to collect their contact information.

And that is the purpose of your offer.

Most businesses offer something that only appeals to prospects we call “Now Buyers”, prospects ready to make an immediate purchase.

Unfortunately, “Now Buyers” make up less than 1% of the total number of prospects that are in the market to buy what you sell.

These businesses typically offer prospects a free consultation,  a discount, a coupon, a free assessment, a complimentary quote or the biggest mistake of all “Call Us”.

For most businesses, all of their marketing material, their website, their business card, all list their phone number as their sole offer and that only appeals to that 1% of now buyers. The remaining 99% of viable prospects are investigating and gathering information about what you sell.

They are searching for information, because they want to determine who is offering the best value. You see, prospects don’t shop price, they shop value. The only reason prospects consider price, is that most businesses don’t give them any other value proposition to consider, except price.

Remember what I said a moment ago about making your business unique?

Creating a Marketing Dominating Position.

Most businesses don’t do that. And since they, and all their competitors, look exactly the same, prospects are forced to shop price.

When your offer is to “Call Me”, it basically says “Let Me Sell You” to your prospects.

We are so used to getting nonstop sales pitches these days that we resist to call anyone, with all the fiber in our being. Most people these days won’t answer the phone unless they recognize the caller id.

This type of offers is called an incentive offer. An incentive offers only working for incentive offers, emergency situation and impulse purchases. And remember, most prospects don’t buy until they are exposed to your messaging somewhere between 5 to 12 times. If you tell prospect to call you, then most won’t.

Educate.

How can you keep marketing to them?

Obviously, you can’t. The secret to effective marketing is to offer what most prospects truly want…. Information.

This is the reason why a squeeze page is so critical. The only thing you provide is a chance to get more useful information. The offer is zero risk to a prospect. And to offer them something they truly want: A solution to their problem.

They can receive it by simply providing their name and email address without having to speak to anyone or being subjective to any type of sales pitch.

On a squeeze page there are no navigation buttons on the page to distract the prospect. In fact, there is only one action they can take. Enter their contact information. Otherwise they have to close the page completely and if they do, that is when we can redirect them to the main website, to see if there is something else that might grab their attention.

The information you provide through a squeeze page proves you are an authority in your field. And you may be the only one providing an education to your prospects.

The more the customers understand every dimension of your business and what you offer, the more comfortable they would feel when they cross that logical or emotional bridge to make their purchase.

Education increases trust and a greater perception of value. With increased value comes the ability to gain market share and take the lead over your competition.

The final question we need to ask is, what is the impact of having a squeeze page? What is possible?

One website owner was getting a 0.76% conversion rate on his website. That means that for every 1000 visitors he had between 7and 8 people buy from him. That is a standard conversion rate across the board. When he got his squeeze page, his conversion rate rocketed to 38%, 380 customers.

You may not achieve this epic result, but here is the beauty of what a squeeze page can do for you.

If you only increase your conversion rate from 1% to 2%, your business would literally double This is entirely possible with the right messaging. You state a problem people have, but don’t want. And you state the result they want but don’t yet have. 

Normally we look at a simple 5% in a business, but in this case that would be a tremendous disservice to the actual impact that you realize. Even the 10% we use is a grossly, but we realize if we use a higher number it becomes unbelievable to people. So it is best to keep our number lower so they know it is easily achievable. In this case  a 10% increase provides an overall profit impact of 25%. And an additional profit of $50000. There is typically very little cost involved when creating a squeeze page and implanting the conversion equation. This is an excellent way for any business to immediately increase both revenue and profits.

I am here for your success.

Baudina

P.S. Like to learn FOR FREE 10 Tactics to accelerate your profits? Follow this link for more information..<10 Tactics in 10 Days>..

P.S. These marketing tactic is one of many, which will be available for you if you become a member of our E-Learning System.

We also provide you with a 52-weekly program where you will receive one video and one e-class each week to bring your business to an even higher level than you are now. Without spending much more money. AND without spending a lot more time.

But there is way more. One of the many extra’s is that you also have access to an entire library filled with marketing solutions, which you can use and tweak without any extra costs.

Like to know more…Follow the link to receive a short video with all you will get when you become an member.

And….

If you have any questions, you can message me personally at Baudina@SuccessWithoutBS.com

When a prospect doesn’t buy what you sell, how many times do you follow up with them?

Most small business owners focus primarily on generating leads. But remember that, on average, less than 1% of prospects are Now-Buyers.

From all the leads 99% are not ready to purchase that day, but many of them will buy some time in the future. If you continue by nurture them by staying in touch with them on an ongoing basis. Unfortunately, the fast majority of small business owners rarely, if ever, follow up with their prospect after their initial contact with them.

So why is that important?

Listen to this very carefully. Of all sales 80% or more occur between the 5th and the 12th point of contact, between the business and the prospect. 80%!

If you give up after 1 or 2 attempts, then what you are selling must not be very important. Even if you are selling through the internet, leaving the follow up process to the individually skills and moods of your staff, will prevent you of ever been on top of your market.

Are you starting to see an opportunity her?

This is where you need to implement a drip campaign and a follow up sequence.

A drip campaign automatically delivers a form of communication to customers or prospects, on a predetermined and scheduled basis.  

Here is the key to your success on this.

Through out all your communication, don’t try to sell.

Instead inform and educate.

Teach or offer your prospect something valuable every single time. That way even if they are not ready to buy what you are offering, they look forward to your contact, because you are giving them something of value, versus spamming them.

Let’s see how this works for an actual business:

A child psychologist generated 300 leads per month through his website. Of those leads 60 opted-in for his informational offer.

And of those who did, 6 of those 60 became patients of his. That meant that 54 prospects did not buy his services.

Those 54 are the prospects that now entered the doctors Drip Campaign.

Out of those 54 prospects an additional 2 of them typically bought within in the next 30 days. This is a pattern which continued month after month. Every month 54 new prospects go into the top of the doctor’s funnel and 2 additional sales per 54 prospects continues to deliver from the bottom of the funnel.

Here is what the numbers looked like over the first year.

The doctor generated approximately 3600 leads which lead to just over 700 new prospects. From the 700 prospects he got 72 new clients immediately, due to his squeeze page. Then the doctor produced 24 new clients through his drip campaign.

That nearly doubled his profits. And that is just in the first year.

Now let’s calculate how this strategy will conservatively impact your business.

Remember 80 % of the sales take place only after 5 or more contacts. And it is doubtful that any of your competitors are doing anything like this what’s so ever.

Therefor you can logically expect to see a dramatic increase in both sales and revenue.

How ever for the purpose of today’s exercise, lets stay extremely conservative and calculate just an 5 % conversion rate for your drip campaign. That is an ultra conservative estimate that a drip campaign can easily produce for your business over the next 12 months. And that conservative amount can easily double each year.  Year after Year. For as long as you keep your drip campaign in place.

You see that a simple 5% gross revenue could actually mean a 12.5% increase in profits?

As you can see from our business example there is typically no cost involved when implementing a drip campaign.

This is an excellent way for any business to immediately increase both revenue and profit.

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Now let’s get you started right now by implementing this tactic:

•  Start following up with your leads.
• Start your drip campaign. Create emails with useful information which you send out every week, every month, whatever works for you. Most important is that you stay in touch with your leads. Even a postcard can work.
•  Do you have an email list with leads? Start sending emails which inform and educate. Try not to sell!
• Place every new lead in this drip campaign.

I am here for your success.

Baudina

P.S. Like to learn FOR FREE 10 Tactics to accelerate your profits? Follow this link for more information..<10 Tactics in 10 Days>..

P.S. These marketing tactic is one of many, which will be available for you if you become a member of our E-Learning System.

We also provide you with a 52-weekly program where you will receive one video and one e-class each week to bring your business to an even higher level than you are now. Without spending much more money. AND without spending a lot more time.

But there is way more. One of the many extra’s is that you also have access to an entire library filled with marketing solutions, which you can use and tweak without any extra costs.

Like to know more…Follow the link to receive a short video with all you will get when you become an member.

And….

If you have any questions, you can message me personally at Baudina@SuccessWithoutBS.com

Are you familiar with upselling and cross-selling?

When you go to MacDonald’s and the person behind the counter asks if you like your meal supersized, that is upselling.  When that same person than asks if you like an apple pie to go with your supersized meal, that is cross selling.

Upselling means offering a higher grade or quality or size of the item that the customer may be interested in, at the point when the customer is ready to buy.

Cross-selling means offering other products or services which complement the item the customer is interested in, at the point when the customer is ready to buy.

Now here is what most business owners don’t realize. 34% of prospects will buy additional products or services at the time of their original purchase… if they asked to do so!

Most businesses never ask them and they lose out on this lucrative opportunity to dramatically increase their revenue.

Let me show you a brilliant example of this…

A restaurant that was experiencing reduced revenue, analyzed their profit margins on every one of their offerings. They determined their highest profit margins offers were wine, appetizers, and desserts. They then literally doubled their sales on all 3 of these by training the staff to offer them to every one of their patrons.

For example, they instructed their staff to bring in appetizer and one cart for each table, before the patrons ordered, and offered free individual samples. Then the staff repeated the same process at the end of each patron’s meal by bringing in the dessert card around.

By giving a free example of each dessert to everyone at the table, is a way to entice patrons to order one of them.

The taste and reciprocity instantly doubled their appetizer, wine and dessert sale.

But they didn’t stop there. The restaurant dramatically increased its total order revenue by implementing an initial Order Upsell Strategy with the wait-staff.

They trained the staff to describe the more expensive entrees on the menu and give the patron’s their personal recommendation. Most patrons have a tendency to go with the staff’s recommendations.

This has easily increase their total entree revenue by 15%.  Good upselling and cross-selling works like that. It makes sense. It’s natural. And everyone walks away a winner.

A lesson that this example teaches us, is that you have to take the steps and make the offer.

The philosophy behind upselling and cross-selling is simple. Your present customers trust you enough to enter into a buying relationship with you. You already gained their trust and now you have the opportunity to present them another level of products or services that you create, to offer to them and that they can take advantage of.

There are 3 questions you need to ask to make this work:

1. What else do my clients want, if they accept my initial offer?
2. What can I offer them right now?
3. What can I find to offer them that my business doesn’t have, but could find from another business?

Remember that 34% of prospects will take advantage of your offer if they are asked to do so.

But since we want to be extremely careful in our estimates, lets be ultra conservative and lets say you just get 5% increase of your revenues. 5% is believable and it is certainly achievable.

In this example we have a company with a million dollars Annual Revenue, a 20% Net Profit Margin and a 50% Gross Profit Margin.

If you make an additional sale, you already have covered the rent, utilities, salaries, insurance etc. Therefor you can measure the increased sales by Gross Profit Margins. You may have to pay commissions and hard costs, but you are left with a higher percentage.

So, if you implement your upsell and cross sell as a strategy and bring in a additional 5%, you will increase your revenue by $50.000. And since your Gross Profit Margins is 50%, you put $25000 in your pocket.

As you can see from our restaurant example there is typically no cost involved when implementing an upsell or cross-sell strategy. This is an excellent way for any business to immediately increase both the revenue and the profits.

I am here for your success.

Baudina

P.S. Like to learn FOR FREE 10 Tactics to accelerate your profits? Follow this link for more information..<10 Tactics in 10 Days>..

P.S. These marketing tactic is one of many, which will be available for you if you become a member of our E-Learning System.

We also provide you with a 52-weekly program where you will receive one video and one e-class each week to bring your business to an even higher level than you are now. Without spending much more money. AND without spending a lot more time.

But there is way more. One of the many extra’s is that you also have access to an entire library filled with marketing solutions, which you can use and tweak without any extra costs.

Like to know more…Follow the link to receive a short video with all you will get when you become an member.

And….

If you have any questions, you can message me personally at Baudina@SuccessWithoutBS.com

Do you currently use a down-sell strategy?

Down-selling means:

• Backing off from your original offer when your potential customer appears to reject it.
• Offering something less expensive or of lower quantity.
• Once you establish the buying relationship, upselling and cross-selling at a later date.

The key idea is to get the buyer to enter into a long-term relationship by at least persuading them to buy something.

After all, it is much easier to sell to a “client”, than it is to sell to a prospect.

When a customer comes to you, wanting to buy your goods or services, they are skeptical.

However, the fact that they walked into your door in the first place, is a moment to be celebrated. That means that you do have their momentary trust guarded, as it may be.

There are 2 questions to which you want to prepare a ready and compelling solution. Answer these questions ahead of time and you will see your revenue and profits grow.

The questions are:

• What else do my customers want if they reject my initial offer?
• What can I offer them right now?

For example:

A local health club always ties to sell new members a full one-year membership.

If that fails, they will try to down-sell them by offering a 90-days “health-makeover” membership.

If that fails, they may go to a 30-days membership, or possibly a one-week-trial membership.

They know if they can just get them to buy something, then the odds of them stay with them long term will go up exponentially.

When the customer is about to walk out your door without purchasing, you should have at least one final offer, that would make the customer turn around and at least spend a few dollars.

It must be something of a high enough perceived value for a low accepted price. This begins a buying relationship.

At that point your job is to think long term and to see how you can serve that customer as much as possible, so that he or she are compelled to return and give you more business.

Think about it this way…

If 100 customers come into your store or come to your website every day, and only 20 buy, it means 80 of them don’t buy.

If you can convince just 1 out of 80 to make a smaller purchase through your down-sell strategy, than you gain 21 customers instead of 20 and have possibly increased your revenues by 5%

How easy is it?

Let’s say that you spoke up, when these 80 customers were heading to the door.

You said, “Excuse me, is this your first time in the store this month?”. Most of them will say “Yes”.

Then you ask “Have you heard about our first-time-in-the-store special offer?”

Perhaps that offer is a coupon for a certain percentage off the total price.

Getting one additional new customer out of 80 would be easy. You might achieve 10 or 20 additional customers with the right offer.

Let’s say you only get one. The impact of that 5% increase is going to surprise you.

In this example we have a company with a million dollars annual revenue and 20 % Net Profit Margin and a 50% Gross Profit Margin.

If you make an additional sale, you have already covered the rent, the utilities, the salaries, the insurance, etc. Therefore you can measure the increase sales by Gross Profit Margin.

You may have to pay commissions and hard costs, but you are left with a higher percentage.

So, if you implement your down-sell strategy and you bring in a additional 5%, you would have increased your revenue by 50,000 dollars.

And since your Gross Profit Margin is 50%, you put 25,000 dollars in your pocket.

As you can see from our business example, there is typically no cost involved when implementing a down-sell strategy.

This is an excellent way for any business to immediately increase the revenue and profit.

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Now let’s get you started right now by implementing this tactic:

Answer the following 2 questions to which you want to prepare a ready and compelling solution. Answer them ahead of time.

• What else do my customers want, if they reject my initial offer?
• What can I offer them right now?

Have everybody in your team ready to make this last offer.

I am here for your success.

Baudina

P.S. Like to learn FOR FREE 10 Tactics to accelerate your profits? Follow this link for more information..<10 Tactics in 10 Days>..

P.S. These marketing tactic is one of many, which will be available for you if you become a member of our E-Learning System.

We also provide you with a 52-weekly program where you will receive one video and one e-class each week to bring your business to an even higher level than you are now. Without spending much more money. AND without spending a lot more time.

But there is way more. One of the many extra’s is that you also have access to an entire library filled with marketing solutions, which you can use and tweak without any extra costs.

Like to know more…Follow the link to receive a short video with all you will get when you become an member.

And….

If you have any questions, you can message me personally at Baudina@SuccessWithoutBS.com

There are a multitude of ways to grow your business through the internet and the possibilities are growing by the minute.

These are 6 principle ways to market on the internet:

• Advertising
• Social Networking
• Blog and Communities
• Search Engine Optimization (SEO)
• Online Press Release
• Video Marketing

1. Advertising.

Advertising on-line includes:

• Search Engine Marketing (SEM)  Example are Google Ad Words and Yahoo Search Marketing.
• Display advertising at ads at certain platforms. Examples are Facebook or LinkedIn. Also banner adverting or classified advertising
• Mobile Advertising
• Affiliate Marketing

Benefits: You are not limited in geographic reach and you can be highly selective in choosing your target audience.

2. Social Networking.

Examples are Facebook, YouTube, Twitter, LinkedIn, Pinterest, Tumbler, Instagram, Reddit and many more.

Benefits: Social Networking gives you an increased brand recognition and brand loyalty. Furthermore, because you are being social with people, you will have higher conversion rates. And there should also be a decrease in marketing costs.

3. Blog Networks and Communities.

• You can educate and build expert-status through blogging.
• You can expand your influence through DMOZ, Alltop, Technorati and hundreds of others.

Benefits: There is almost no costs except for your time. Links from blogs to your website give it a higher ranking in the search engines. Also, it is possible to get a temporary stream of traffic from your blog to your website in a short period of time.

4. Search Engine Optimalization (SEO).

While advertising on Google and Yahoo can instantly get your website to the top of the page of the search results, SEO is the practice of getting your website ranked at the top of search engine results without advertising. 

Benefits: In an uncrowded market it is much easier to get your website ranked at or near the top of the search engines. Furthermore, your customers will tend to trust your site more over those that pay advertising costs to be there. Clicks to your website are free.

5. Online Press releases.

You can make a company announcement and send it to all the media outlets using online press releases. If you are fortunate a media outlet might pick a story and than you get increased exposure which might lead to sales.

Benefits: Press-releases gives your business credibility and the change to have media outlets interview you. One media interview could have 5 times or more the impact of a paid ad in the same media. The links from press releases also help your Search Engine Optimalization.

6. Video marketing.

If a picture is worth a thousand words, a video can have an even greater impact on your target market. You can post videos on YouTube or hundreds of other sites. You can livestream through Facebook or other sites,

Benefits: Video can be engaging and memorable, if they are done well.They can also tell a greater story with more depth and emotion than the written word. They are easily shared and are a powerful medium.

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You don’t have to be an expert in all these things. You do have to have a relative expert on your staff, or you need to outsource it.

Now think about this… if you are getting a thousand leads a year from the internet, is it conceivable that you could grow that by 5% without much effort?? 5% is just 50 leads per year. That is only 1 lead a week.

With any minimal effort we can accomplish this and much, much more. And that easy 5% could lead to an impact of 12.5% on your profits.

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Here is a proven idea to get you started right now:

• Write out a list of the top and most frequently asked questions you hear from your prospects and clients.
• Write out the top 10 questions they should be asking you. These are the questions they need to know about your product or service, but don’t.

Remember this important marketing proof: People want to do business with an expert. Someone who can help them with accomplish their goals and objectives.

These 20 questions position you as the expert. The first 10 questions give them all the answers they have about what you do. The next 10 establish your credibility and begin to build report.

The content you provide educate, informs, entertains and builds report with your prospects. That gives them a sense of connection with you and create an emotional relationship.

• The third step is to create a 30-second to 2 minutes video for each of these 20 questions. You can do this with just your cellphone.
• The forth step is to create a landing page where people can subscribe to get all your videos or to learn more about you and your business. This captures their contact details and allows you to continue to educate and to market to them through a drip campaign.
• The final step is to upload your video’s to as many video sharing sites as possible. Once you submit your content, the search engines will gobble up your videos in a few hours and you will be indexed.

Search engines love videos and in 24 to 48 hours you will see your organic rankings rise dramatically and you will begin to see an increase number of prospects coming to your site.

When a prospects watches any of your videos and than visit your site, they are 5 to 20 times more likely to take action than they would from an ordinary link or a payed advertisement.

• One more thing…You can re-purpose the transcript of your video’s and create blogs around them or you can take the audio’s and use them in podcasts. In this way you reach an entirely different market.

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Are you beginning to see how you can easily increase your leads by just one lead per week, which could equate to 12.5% impact on your profits? As you can see from the options at our disposal there are a multitude of ways for any business to immediately increase both revenue and profits.

I am here for your success.

Baudina

P.S. Like to learn FOR FREE 10 Tactics to accelerate your profits? Follow this link for more information..<10 Tactics in 10 Days>..

P.S. These marketing tactic is one of many, which will be available for you if you become a member of our E-Learning System.

We also provide you with a 52-weekly program where you will receive one video and one e-class each week to bring your business to an even higher level than you are now. Without spending much more money. AND without spending a lot more time.

But there is way more. One of the many extra’s is that you also have access to an entire library filled with marketing solutions, which you can use and tweak without any extra costs.

Like to know more…Follow the link to receive a short video with all you will get when you become an member.

And….

If you have any questions, you can message me personally at Baudina@SuccessWithoutBS.com